The BergHind Joseph award for:

Best Strategy and 0bjectives

Marie Giannini, Inchcape, Roger Burgess, BergHind Joseph, and Penny Shepherd, UKSIFAggreko plc
ICAP plc
Inchcape plc
Lloyds Banking Group plc

At the core of a Company’s annual reporting and the disclosure of its capacity to generate future value is the narrative exposition of its objectives and strategy. The exemplary strategy discussion will: review industry, markets and Competition; explain the business model; outline purpose and mission as well as goals; and define the strategies to achieve those goals.

It will also address divisional as well as group strategy and objectives, where appropriate. This award recognises the most coherent and complete articulation of objectives and strategy by a FTSE100 or FTSE250 Company.

The four companies short-listed for this award this year all demonstrated the capability to place discussion of objectives and strategy at the centre of their Annual reports. But the judges found one to be marginally more capable in constructing and projecting its strategic thinking. Inchcape is crystal clear in its articulation of its core purpose, its business model, its vision and its strategy for achieving that vision.

In the process the Group also manages to show how its short-term priorities provide the strategic thrust to action its corporate strategy. If there is perhaps one shortcoming it is in the limited information on operating strategies for the Group’s global regional segments Overall Inchcape demonstrates compelling strategic leadership in its 2009 Annual Report.

About BergHind Joseph

BergHind Joseph is a creative communications practice. We help ambitious businesses with an international outlook to build stronger reputations. Our work includes branding, employee engagement, annual and CSR reports, websites, events and strategicresearch projects. To every project, we contribute our knowledge of the challenges facing business and society’s changing demands. We enjoy working across borders and with companies that share our international outlook. To learn more about us please visit www.berghindjoseph.com