The Nexxar award for:
Best Online Annual Reporting by a FTSE100 Company
Nicola Rapson, Aviva, and Penny Shepherd, UKSIF3i Group
Aviva
Cairn Energy
RSA Group
The ‘Strategic Value in Corporate Reporting’ Awards focus on the message more
than on the medium used in corporate reporting, but legislative changes concerning electronic communication of annual reports link message and medium uniquely. Online reporting can assist persuasive communication of strategic value added leading to a more rapid assimilation of the strategic message by novice stakeholder and expert analyst alike. For this reason this award recognises the most effective use of the online medium in annual corporate reporting by a FTSE100 Company as a contributor to the process of adding strategic value.
The correlation between adding strategic value in the Annual Report and any consequent impact on share price performance is all to do with influencing investor confidence, according to authoritative academic research. In this respect, the adoption of electronic media changes the communication dynamic.
All of the four short-listed companies for this award make very effective use of the online medium. The judges feel that, on balance, Aviva is the best of the four, producing an excellent online Annual Report offering very high standards of online navigability and integration with the offline versions. Standards of creativity, usability and interactivity in the HTML online version are also very good. Aviva shows here that it understands how to use an online Annual Report to best effect.
About Nexxar:
Nexxar is Europe’s leading specialist in online corporate reports. “We strongly believe that only high-end conversion of financial reports takes full advantage of online media. So we don’t produce automated picture shows. Our reports add value through interactivity and tools that really engage an audience.”
Our clients include: Azko Nobel, BASF, Deutsche Bank, Legal and General, Linde, Lufthansa, Shell, Schroders, Tate & Lyle, Volkswagen and Xstrata www.nexxar.com
